Have you often uses Instagram? Perhaps you just know the Instagram is a social app, which can help you to make friends and communciate here. But do you konw recently Instagram is evolving from a social platform to a shopping platform.
Designed to give users an easy transition from discovering products in posts to shopping for them, the new features will allow brands to tag products in photos, supply product information and redirect consumers to their websites with "Shop Now" buttons.
According to eMarketer, 84% of smartphone users in the US browse and compare products on a web browser or app.
A user can tap on one of the products to go to another post that gives more information or can swipe left to see other items featured in the same post. A "Shop Now" link located next to the price of the product takes the consumer to the brand website where they can make a purchase.
For this test and the "foreseeable future," the platform is working only with brand partners that sell products directly, meaning no influencers will have access to these features yet.
The 20 brands that are testing the e-commerce links out will be able to tag up to five products in each post over the next quarter. JackThreads, Abercrombie & Fitch, Coach, J.Crew, Kate Spade and Macy's are among the brands that are participating.
Instagram will be monitoring usage, keeping track of how many people tap to see the items in a post, how many people explore more details, and ultimately, how many people buy them.
In short, the "Product recommendations" may add the same tagging capability to videos, so we can not only make friends but also shop on the Instagram.
http://www.recode.net/2016/11/1/13478838/instagram-shopping-commerce-brands-discovering
http://www.campaignlive.com/article/shopping-coming-instagram/1414141
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