Thursday, October 20, 2016

Facebook New App: Buying Wthout Leaving Facebook

Wednesday, Facebook updated a series of changes to its main iOS app, mainly focusing on getting people to use it to interact with local businesses. It allows its users to interact directly with different brands, which enable the users to order food and purchase tickets, directly from businesses' Facebook Pages, without leaving Facebook and opening a new page or tab.

For restaurant orders, partners are Slice and Delivery.com. For movie and event tickets are Fandango, Eventbrite, or Ticketmaster. Even booking an appointment from some business pages is also available. But this requires users to have a MyTime account. Don’t worry as it is easy as there will be no more need to create a MyTime account, fill up forms or log in.

From the Web to mobile, Recommendations system is also being delivered by the social network. The app will auto-detect when a post is calling for local suggestions, and offer to turn the system on, automatically building a list from friends' posts, along with a map.



An estimated 650 million Facebook members, according to TechCrunch, use the Events feature each month. 35 million view a public event in a day. In 2015 alone, 47 million public events were created. But the previous problem is that users need to log into a different page or site to buy tickets to such events.

Those figures will potentially increase the easier and more personal interaction with brands. The new app will also hopefully increase Facebook traffic among the teenage demography which, according to reports, has fallen recently.

All of the new changes are initially rolling out in the U.S., starting today. The exception is the updated Events tab, which will only arrive in the U.S. "in the coming weeks." Facebook didn't offer any details on international rollouts.



Source from

http://www.itechpost.com/articles/43862/20161020/facebook-news-updates-new-app-lets-order-food-buy-tickets.htm

http://appleinsider.com/articles/16/10/19/facebook-updates-ios-app-with-food-ticket-purchases-new-recommendations-system-more

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